Gamers Unite!

Gamers Unite!

Let's help each advance successfully in Facebook games!

Need more Gamers Unite! Friends?

Let's connect and help each other progress!

Friends

Picture?type=square

Light-bulbARTICLE: Zynga founder 'near tears' over fate of struggling online gaming company

Please_share
by Alan Attebery - Nov 25, 2012 Star_s1,628 views

So the Daily Mail is reporting that the Wall Street Journal is reporting that Mark Pincus is, privately, near tears over how his company has been floundering over the past few months.

Say it with me, folks: Boo, freaking, hoo.

Mark Pincus

In the article, it is noted that Zynga's stock has lost 85% of its value since reaching a high of $15.91 a share back in March. Since then, the company has reported lower-than-expected revenues, has laid off nearly 200 people, closed a few offices, announced the sunsetting of 13 games, reduced invesntment in The Ville, shelved one new game completely that executives at the company thought would be a hit, and lowered their year-end forecast....... twice.

That's a lot of bad news.

Even Facebook's CEO Mark Zuckerberg, a company whose own revenues and stock value hasn't lived up to expectations, has piled on the bad news. Zuckerberg recently stated on an earnings calls "that the payments Facebook received from Zynga have dropped 20 per cent in the last quarter, even as overall revenues from other companies using the social media platform have grown."

Translation: Other social gaming companies are doing fine. Zynga isn't.

When a company that irritates hundreds of millions of people on a daily basis starts piling on the bad news on a company that manages to irritate only a few million people on a daily basis, you know things are bad.

What gets me is that I've been reporting on the bad fortunes of Zynga for months now, and each time my response has been the same: FIX THE DAMN GLITCHES AND YOU WILL FIX MOST OF WHAT AILS YOU!

Is that really a hard concept to understand? It's not that I expect any of their games to never glitch. That would be impossible, especially since new material is being released in their games all the time. But when it takes days, weeks, or even months to fix a glitch, that is completely unacceptable. Yet Zynga refuses to throw developer power at the glitches in order to fix them, or so it would appear.

So Mark Pincus is near tears. Which suits me just fine, because I've seen your posts. You lot have been in tears for months now, if not longer. Mark being in tears is simply past due.

Replies (19)

Sort by: Newest · Oldest · Likes
12-em-plus add reply
Picture?type=square

I've heard so many horrible stories about problems with Zynga games and their horrible customer service, but every time that I have a problem, I get help fairly quickly. Then I move on and continue to play my game without much trouble.

However, it seems horrible to not care or feel happy that this is happening to Zynga. People are losing their jobs. I hope Pincus comes to his senses and deals with the problems so many people are having so he can hire those poor people back and prosper.

Picture?type=square

all their games, doesn't offer story completion. there is no strategy. the only strategy is to collect stronger units and there is no end to that.

there is no "grand plot" and all we need to do: collect and collect. they keep making us collect items/units that are more potent and there is no end to this. for now we have level or tier9 units. after one year, would be level10, 11, 12 and so on.

as for empires and allies, they made it impossible for one quest to be finished by requiring 25 of one such item. they manipulated that every click/gift would result to 2 items (times two...) so after 12 clicks you get 24. on the 13th gift/click you are suposed to finish the quest because you are supposed to have 26 of that item. way over the required 25.

problem is, they configured the game to loop-back to 24 if you exceeded the required 25pcs. in short words, you are tempted to choose "pay-with empire points" option and there goes your real cash money.

they turned the game into a profit oriented tick that sucks the money and interest of the players, sadly, to the point that the game no longer offers fun but frustration and deception.

even the money sucking buttons are strategically placed near / very near other "harmless buttons which by accident would make you click that "use-empire-points" button for no-real purposes.

all these profit-oriented strategies irritated the players and so the there goes the plunge of zynga.

Picture?type=square

Keep the games and cut the quests. CastleVille, for instance, is a cute game that could be a whole lot of fun. But the multiple quests are stressful and crazy. And the multiple steps in the multiple quests - nuts. What about the multiple things we have to ask for or make or build??? Come on - these are GAMES. They shouldn't be chores. I might actually pay more real money to play a game or two (I did it in FarmTown) if I wasn't so ticked off at Zynga all the time. I just don't want to give them my money.

Picture?type=square

What do you think happens when you pile on not only quests, which are impossible to do, but you end up with six hundred farms, it takes forever for you to "earn" cash, and the larger your farm/kingdom/whatever the slower everything becomes. I actually like the games, as long as I ignore the quests. But some of the "coin" costs for things are ridiculous. I get that they have to make money but the way they go about it is obviously not working. Listen to their players, show that they mean something to the company and they would have more faithful followers. Not hard to figure out.

Picture?type=square

The same will happen to Zuckface if he doesn't stop letting his engineers make changes to FB that are really stupid. Whoever heard of email or messaging with no time stamp? Who cares what time someone "poked" you? I would rather see the time I was sent a message! FB engineers are blind to the needs of the users just as Zynga has been for the last 3 years. Bottom line is all they care about, not thinking that WE make or break their bottom line.

Pincushion and Zuckface are two peas in a pod. Even Gates was never as asinine as these two are.

Picture?type=square

Maybe he will/they will cry so hard and for a long time in hopes that during the tissue breaks, they will reflect on the screw ups and for once not see the stupid dollar signs. I hope they invested some of the millions they had can they may have a lot of rainy days ahead of them.
Go back and find the millions of suggestions that players have made and actually consider them and act upon them. Then you might start rebounding from the RUT you have gotten yourself in.

Picture?type=square

Too bad Pincus and his developers never seem to READ he feedback on their in-house forums, or here, or on many other fan sites. If they did they might see WHY thier stock has plummetted, and WHY they are losing so many gamers and fans. They need to take a look back to when they were at the height of popularity, look at what changes they made since then, and GO BACK to the times when these games were actually fun, enjoyable - and worth spending real-world cash on. For starters, they need to stop the quests, stop the incessant pop-ups, aand hire some artists who actually KNOW HOW TO DRAW, not just add funny hats or change a graphic slightly and release it as something entirely new.

Picture?type=square

I think if they would stop worrying about the dang money and see they problems we are having with the games and fix them, they may would see a change in their paychecks and profit counters. I say I hope they continue to drop until they realize that there are many issues in so many games and yet they continue adding crap and retarded goals to them. Serves them right. Happy Holidays to Zinga.
I would like to add my opinion on the matter of if one pays to play a game or if one plays it for free. It should make no difference. A promise is a promise. Bottom line. If Zinga is to handle payers and non-payers differently, then they should have games separated as well. This maybe a to be continue post. :-)

Picture?type=square

Well, I totally agree that Zynga needs to fix the glitches - and also focus on the fun parts of the games that people enjoy instead of trying to make certain aspects frustrating so that you'll spend game cash to get out of them (FV turbos, hello). But I also think it's funny how many people feel free to criticize when they say "I never pay for anything." Fair enough, it's a free game, but then stop looking a gift horse in the mouth. Maybe Zynga should keep track of what people spend and offer real customer service to people who pay real money?

Picture?type=square

The problem along with the glitches is lack of caring and customer service. A while back I lost a stable with over $200.00 in horses. Thier reply was Zynga does not replace items. My respomse was that I no longer buy FV dollars. A neighbor lost everything on her Jade farm and got the same reply. If they dont care about the players how do they expect the players to care about the game.

Picture?type=square

Hmmm, About the time they started going down hill, wasn't that about the same time that they started coming out with all the ridiculous and unachievable goals? Like you said the glitches all the time, how they would stratigically place some of the boxes you have to click on, right over a box that let's you use Cafe Cash if you choose to, but when you click the top box it sometimes clicked the use CC too. which I look at as stealing it. That's in CW anyway, don't know if they do the same in other games or not. You write to them to tell them to replace it, they never do. So why would I spend real money, if Zynga's going to steal it back? Alot of people stopped playing when the goals got out of hand. That's the bottom line.

Picture?type=square

I am an active player of Zynga games..Just last night I had to remove Cityville from my games.. Why you might ask?...Because after spending lots of time and REAL MONEY to build , I have been unable to play for MONTHS.. I have complained to Zynga ,God know how many times and their solution has been to complete some of my missions for me and NOT FIX THE PROBLEM...I am very displeased with the support received...I feel I have to beg to get things done....I am now heading on the same path with Cityville 2....However, Zynga's punishment for removing the app of Cityville 2 is to restart you from the beginning.. I know this cause it was already done to me....I hope that Chefville works better...I think Zynga should contact Playdemic, the makers of Gourmet Ranch and get a few pointers on the "how to" of running a game and how "support" is to really work...Just adding my 2 cents!!!!

Picture?type=square

I completely agree with your findings. It amazes me how Zynga can keep churning out new games & new quests and sometimes impossible time restraints for the average player with what would appear, no regard to multiple glitches that prevent the quests from being completed and then wonder why they are losing revenue and players! I have found myself performing task after task trying to get the last 1 or 2 items to finish a quest , getting them, and then find that the game didn't recognize this and the quest fails. I went on their forums to point out the problems, and like many other players, heard no positive response, only temporary work around's from other people who know their way around computer code - which I don't !
Give me a game that looks good, is fun to play, and NO GLITCHES and you would have a very happy gamer who keeps coming back, and is more likely to recommend the game to other people.

Picture?type=square

America is in trouble. We are in an economic meltdown. I do not find it amusing that a company is failing whether it be due to management or other problems. How about instead we pray that somehow it will recover and be able to hire their employees back and gain momentum by WHOMEVER that may be. I don't think showing tears for his employee's is something to laugh at. It also amazes me when people take for granted the things they get for free. Good luck to you zynga. I hope you can pull yourself AND your employees out of the fire.

Picture?type=square

These game companies should learn a bit of gaming from other games. If I play Warcraft or diablo or any other games I have an development of my game characters step by step. If I reach a new level there will be new challenges / quests available---Zynga and facebook games are more simple: you have no real success, every day there will be new and not real neccessary quests (if you play Cafe world: from 20 quests of the last weeks in nearly all you can gain another new stove...but if you have reach the limit, what will you do with the 101st stove yo gain? --- if you play city Ville after some weeks you must buy the new store to put older haouses in and teh next week you need these houses out for another quest? - and there are many other games not to mention) To frustrate the gamers many quests are time limited and not possible to solve for not 24/7 players. But the most disappointed thing: If you buy some in-game-cash ...this has no real effort. If you buy for perhaps 25 € cafewoldcash you can use it only for the end of one, two or max three quests to solve, if you have castleworld cash you may produce with the ingame cash perhaps three or four new items..and thats it. no real succes even with game-cash. After some weeks the games are really boring. They start with interessting ideas, graphic and features (castle Ville, Farmville 2, chefville) and after one month or so they fall to the standard with new quests every day, time limits, and the usual popups (I really like the "Great Winter Deal" that was the ingame advertising in July )... i want to have fun in a game no frust...so I quit many FB/Zynga games.

Picture?type=square

I have stopped playing almost all of the games offered by Zynga and Facebook. I never paid for anything on them anyway. They get so many things going that the average player with an hour or so a day can't begin to complete any of them. I was taking over 3 hours to just play Farmville to completion every day, and it had to go. I don't mind an hour or so in the morning while I'm getting started on my day, but that's it. I have better things to do and the glitches make it impossible to play any of them quickly. I think you should have a dependable product that entertains people for short stretches during the day. Then maybe Zynga and Facebook wouldn't be losing money. Poor Babies!!

Picture?type=square

he can give me back my farmville buck they keep takeing & i will maybe feel for him , and I said maybe!!!!!!
when u log out with 62 and back in an have 16 something is wrong.

Picture?type=square

I never pay for Zynga games anyway, stopped playing Cafe OWrld for the simple reason I think it's old and outdated, and totally a frustrating game to play, I like Chefville ! and that's about it, he should be in tears, infact he should be having a nervous breakdown ! it's all Greed at the end of the day !

Picture?type=square

exactly!! instead of fixing the problems they give us more problems.... hope he has alot of tissues lol

Showing 19 of 19 comments